Courtney Townsend

Social Media Specialist / Photographer
Social Media Specialist / Photographer
  • Austin, Texas
  • November 2, 2018

I grew up during the “social media boom”, where all of these diverse social platforms were being released and even when I was young I saw the potential to utilize business marketing. I have such a comfteobalitlity and knowledge of all big social media company’s such as Facebook, Instagram, Twitter, Snapchat, Google Ad Words, and Pinterest. I have managed many social media accounts from diamonds to custom t-shirt and even promoting environmental awareness. By generating content, producting leads, setting up paid digital ads, while also communicating and being engaging on all accounts, I have been able to grow the following base for many companies by a substantial amount. 

 

Skills:

- Results-oriented

- Brand management

- Meticulous editor

- Creative and innovative

- Strategic marketing

- Excellent planner and coordinator

- Ad manager

- Accurate and detailed

- Business development

- Graphic design

- Photography

- Digital marketing

- Campaign development

- Social media expert

- Google Ad Words

- Adobe Photoshop, Lighroom & Illustrator

- E-mail marketing

- Paid social marketing

E-mail
cltown4@gmail.com
Phone Number
512-956-1000

Education

Bachelors in Communication Studies @ Texas State University
Aug 2009 — Dec 2014
Focus of Social Media / Online Marketing
Minor in Mass Communication - Advertising focus

Experience

Social Media Manager @ The Neon South / Austin T-Shirt Lab
Jan 2018 — Current
Managed four different branding outlets for the company, all with their own individualistic Instagram, Facebook, Pinterest and email campaigns.
Monitored, contributed to, filter, measure and otherwise guide the social media brand and product.
Prepared creative marketing campaigns using innovative ways to grow following.
Coordinate and manage photoshoots with the merchandise to create social media content.
Edited all photos with Photoshop / Lightroom to ensure premium images.
Completed quarterly forecasting monthly financial review.
Respond and communicate with customers on all social media platforms.
Marketing Manager @ Diamonds Direct
Nov 2015 — Nov 2017
Targeted both offline and online customers by designing a multi - pronged and comprehensive marketing strategy.
Managed marketing budget.
Drafted and managed print, online, and social media communications designed to promote company brand, image and values.
Lead on special events throughout the year, which included to working with outside vendors, design and execution of all events.
Developed creative sales tools, including presentations, trend reports, kitted assets, and production data sheets.
Cultivated numerous relationships with local businesses and advertising outlets.
Drafted post-event evaluations, compiled results and recommended changes for future events.
Coordinated trade shows, media buying and planning, sales promotions and direct mail campaigns.
Marketing and Social Media Coordinator @ Texas Commission on Environmental Quality
Nov 2015 — Nov 2017
Coordinated all social media sites for the Take Care of Texas program, which includes generating images, running contests and connecting with followers and other organizations to further the programs reach.
Represented the program at multiple offsite events to further the reach.
Directed and coordinated marketing activities and policies to promote products and services.
Networked with other organizations to increase collaboration as well as implementing marketing plans along with publicly speaking at event and representing the program.

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