- Austin, TX
- November 23, 2020
Hello. My name is Lucile Cook and . I am a Austin native with a love for the creative business that help others. I have been in event production, specializing in strategic operations for over 7 years both locally and internationally from high profile events such as the Americas Cup in Bermuda and the Winter Olympics in South Korea.
Logistics and Operations is an area that I flourish in. With an ever evolving world, I am always striving to be ahead of market trends through continuing education and continued method application.
By adding me to your team, you will gain a wildly fun, can-do attitude individual, who works efficiently and calmly. I find many people panic when the going gets tough in operations; This is a moment when I shine. I look forward to sharing my global and local experiences with you and how I can further assist your team to go above and beyond industry standards.
(Rot Rally, SXSW, Pecan Street Festival etc).
Responsible for increasing distribution and volume across key accounts by partnering with distributors to
ensure orders are placed, products are received and business is growing at accounts
Ensure activation / execution of all event operations with logistics within key accounts
Drive short-term and long-term planning for volume, share, profitability, brand/package extensions based on
available internal and external data
Ensure we utilize our resources through budget management
highest quality of event execution (teams of 4 to 6)
Research, evaluate, and activate opportunities related to: Events, Partnerships, PR impressions, and daily
actions required to support the business objectives
Manage the budget and track ROI for event marketing activations
Generate digital content and marketing collateral for consumer-facing target markets for multiple brands
including: TriggerPoint, Perfect Fitness, and Fit Deck-Worked closely wit
MAY 2012 TO DECEMBER 2014
Visit assigned retail accounts to sell volume, increase distribution, monitor price and shelf space management
Curate events around new product launches to drive awareness and success of products in the market place
Negotiate the terms of an agreement and close sales
Gather market and customer information and provide data driven feedback
Make daily decisions regarding retail inventory levels using past sales history and reports
Analyze sales issues, competitive activities, and opportunities to maximize sales efforts