Lucile Cook

Professional Operations Specialist
Professional Operations Specialist
  • Austin, TX
  • November 23, 2020

Hello. My name is Lucile Cook and . I am a Austin native with a love for the creative business that help others. I have been in event production, specializing in strategic operations for over 7 years both locally and internationally from high profile events such as the Americas Cup in Bermuda and the Winter Olympics in South Korea.

Logistics and Operations is an area that I flourish in. With an ever evolving world, I am always striving to be ahead of market trends through continuing education and continued method application.
By adding me to your team, you will gain a wildly fun, can-do attitude individual, who works efficiently and calmly. I find many people panic when the going gets tough in operations; This is a moment when I shine. I look forward to sharing my global and local experiences with you and how I can further assist your team to go above and beyond industry standards.

E-mail
cile@feelgood.productions
Phone Number
5125682635

Education

Bachelors of Science in Public Health @ University of Texas at Austin
Jan 2009 — May 2011
I have a love and passion for Public Health and the public service of helping others.

Experience

Owner/Operator @ Feel Good Productions
Jan 2018 — Current
Turnkey Production company for high profile clients both locally and internationally from concept to execution. Specializing in strategic operations for each unique and individual style of production. Gingerland Austin - Director of Operations Manage new 59 acre event venue in Del Valle, Texas Oversee events booked at our space Contract staff as needed based on event size and demand Full facilities management - Including our lovely herd of goats and donkeys Executed 10 events in the 8 months we've been open Manage budget and tracking of all incoming and in house events Manage booking schedule, marketing outreach, and market engagement SAILGP - World Sailing Championship - Hospitality Manager Oversee hospitality for the 5 race series of the SAILING Manage a team of 7 to execute the build out and production of the VIP lounge Oversee the operations and logistics of our lounge materials from location to location Develop and implement global event services required at each location Collaborate across teams to ensure we are unified as a brand and optimize efficiency Create programs and schedules that are cohesive to our budget and tight timelines Holiday Stroll 2018 - Event Producer Planning and structure of this 4 block festival on Congress Avenue Booked acts and constructed run of show Operated a team of 8 to oversee and ensure a smooth and successful event Executed site mapping and layout of event (3 Markets, 5 Performance Stages, 1 Main Stage Trail of Lights 2018/2019/2020 Austin - VIP Hospitality Team Lead Managed a team of 16 to provide the highest quality for the Platinum program Preplanning and execution of build out Running daily operations for this month long event Working with collaboratively with site ops and activations teams Full hospitality facilities management Winter Olympics 2018, Pyeongchang South Korea - Project Operations Manager Running daily operations for all 7 Olympic homes Executing all contract deliverables for clients through multi-discipline mediation Ensuring client moral at all time high throughout intense event Full facilities management including real time trouble shooting and contract resolution America's Cup 2017 Bermuda - VIP Hospitality Event Manager Running daily operations, coordinating catering, security, cleaning and running in -house staff Overseeing client site visits and client services for evening functions Manage load in and load out of all event conducting logistics and operations Conducted all facilities management Managed team of 6 in-house staff
Urban Market Manager @ Anheuser-Busch
Apr 2016 — Mar 2018
Curated events for various seasonal product releases to market as well as assist with events for city wide affairs
(Rot Rally, SXSW, Pecan Street Festival etc).
Responsible for increasing distribution and volume across key accounts by partnering with distributors to
ensure orders are placed, products are received and business is growing at accounts
Ensure activation / execution of all event operations with logistics within key accounts
Drive short-term and long-term planning for volume, share, profitability, brand/package extensions based on
available internal and external data
Ensure we utilize our resources through budget management
Consumer and Event Marketing Manager @ TriggerPoint Performance
Jun 2014 — Apr 2016
Direct all pre-event logistics and event executions for 25 events a year - Oversaw event teams to ensure
highest quality of event execution (teams of 4 to 6)
Research, evaluate, and activate opportunities related to: Events, Partnerships, PR impressions, and daily
actions required to support the business objectives
Manage the budget and track ROI for event marketing activations
Generate digital content and marketing collateral for consumer-facing target markets for multiple brands
including: TriggerPoint, Perfect Fitness, and Fit Deck-Worked closely wit
On-Premise Sales and Marketing Manager @ Anheuser-Busch
May 2012 — Dec 2014
ON-PREMISE SALES/MARKETING MANAGER - ANHEUSER BUSCH INBEV
MAY 2012 TO DECEMBER 2014
Visit assigned retail accounts to sell volume, increase distribution, monitor price and shelf space management
Curate events around new product launches to drive awareness and success of products in the market place
Negotiate the terms of an agreement and close sales
Gather market and customer information and provide data driven feedback
Make daily decisions regarding retail inventory levels using past sales history and reports
Analyze sales issues, competitive activities, and opportunities to maximize sales efforts

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