Douglas Hesley

Senior Travel and Hospitality Executive
Senior Travel and Hospitality Executive
  • Austin, Texas
  • December 14, 2020

San Francisco El Alto Solutions-driven leader with 20+ years of proven excellence in strategic revenue management, sales and
marketing, operations and asset management across the hospitality industry. Excels in leveraging data-driven
insights and highly valuable experience gained at leading Fortune companies to drive cross-functional
collaboration to strengthen commercial performance and market share capture.

Hospitality and Travel Leadership | Strategic Planning | Hotel Operations Management | Data-Driven Analytics |
Commercial Performance | Process Improvement | Budget Management and Forecasting | Sales Strategy |
Business Development | Revenue Management | Digital Marketing | Channel Management | Demand
Generation | Pricing Strategy | Customer Relationship Management | Customer Segmentation | Total
Customer Value | Revenue Analysis | Competitive Analysis | Hotels | Resorts | Customer Experience

● Delivered $5 million in improved incremental revenue performance for Turtle Bay Resort - in comparison
to the previous 12 months - by devising an optimal mix model that balanced transient and group demand.
● Added 6.8 thousand incremental room nights for the largest Hilton property over its slowest quarter by
developing the most successful marketing campaigns in the property’s history.
● Yielded 5% ($50 million) growth in annual ticket revenue in the first year for Norwegian Cruise Line by
leading the design, testing, and implementation of the PROS CPRO revenue management system.
● Accomplished 20%+ improvement in marketing campaign conversion and ROI - particularly improving
opt-out performance and retail sales cash contribution – for Vantage Deluxe World Travel.

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